What are the beauty and wellness trends in 2023?

Science-based beauty, natural aquatic experiences and social spaces are some of the major trends shaping the wellness industry. A wellness trend that allows us to include exercise in working time? Sign us up. Familiarity with classic fragrances can have a positive effect on our mood, as they can remind us of happy memories and also on our bank balances, as it is practical to continue using a much loved scent at a time of economic uncertainty. However, as customers feel increasingly safe to report a brand's unethical behavior, these exclusive fragrances also require companies to review them to keep them suitable for today's market.

In particular, season-themed nail art is expected to be especially popular, so don't miss the chance to see lots of redheads with scrawled hearts for Valentine's Day and, this year, also at Easter, spring pastel colors with graphic lines. In addition, this approach has an element of personal care. By reserving a fun and work-appropriate design for each season of the year, you ensure that you'll have time for the pampering manuals you need so much. As the wellness sector continues to grow in a post-COVID world and people prioritize their health and well-being as a preventive measure in a context of financial crisis, a series of emerging and evolving trends are expected to take place in the next 12 months.

Sienna King
Sienna King

Devoted bacon advocate. Devoted coffee fan. Amateur music scholar. Subtly charming internet lover. Freelance bacon fan.